Media Basics

Media Basics
  1. Plan media for every event (use plan sheet)
  2. List your communications opportunities
  3. Take great photos or videos
What you need to know.
  1. Understand the difference between internal and external communications…
  2. Plan promotion - promotion should be a planned part of any club and any event
  3. Impact – tell the impact of what we do
 
Final note - What you don’t say or show can be as important as what you do say or show
 
WRITING: Media Release information is fairly standard – (use the template.)
It is NOT a report - understand internal and external communication. (see information)
Keep the style simple and direct – see (media release template)
For a club newsletter you may include:
A list/photo of your club members that attended.
For an external publication, eg the local newspaper, two or three people DOING something.
Involve people outside Rotary – ‘customers’, youth, business people etc
SPELL OUT  ACRONYMS: Rotary Youth Leadership Awards (RYLA), then RYLA
             
PHOTOS ARE VITAL.
TAKE CARE: any photos with youth/students – check you have permission to use them.
 
BRANDING – ensure branding is correct. Except in historical context non-compliant branding should not be used.
 
COMMUNICATIONS OPPORTUNITIES.
  1. Media
  2. Social Media
  3. Newsletters
  4. Promotional items
  5.  
 
Make it practical.
Think about the kinds of Rotary stories you tell different audiences such as prospective members, new partners or potential donors.
 
 
 
For more information contact publicimage@rotarysouthpacific.org